César Silva Gonçalves Audience systems for culture
CRM / ticketing data / audience journeys

Understand your audience. Bring people back.

Audience systems for cultural venues and event-led organizations that want to know who comes, who returns, and what each event builds.

See how it starts

For people building audiences and community, not just promoting events.

This is for cultural venues, festivals, creative spaces, media communities and hybrid venues that already collect audience data — ticket buyers, attendees, subscribers, members, registrations or participants — and want to use it with more clarity.

The data usually exists. The problem is that it often lives across ticketing, CRM, newsletters, forms, spreadsheets and inboxes.

  • Understand who comes and who returns
  • See what each event builds
  • Improve follow-up across the full audience journey
Main offer

Audience Systems Audit

A focused audit of your CRM, ticketing, newsletter and audience data setup — built to show what you can measure today, what is missing, and what is worth building next.

A clear map of your current setup: data, gaps, opportunities and recommended next step.

Deliverable 5–8 page audit + walkthrough
Timeline 7–10 working days
Price From €500

What I look at

  • CRM, ticketing, newsletter, forms and spreadsheets
  • Ticket buyers, attendees, subscribers and registrations
  • First-time vs returning audience possibilities

What you get

  • Where your audience data lives
  • What can and cannot be measured today
  • Top 3 audience opportunities

Good fit if

  • You sell tickets or collect registrations
  • You care about who returns
  • You need clarity before building more systems

The audit tells us whether your next move is insights, journeys, or fixing the foundation first.

Request your audit
Services

Start with the map. Then build what matters.

01

Audience Systems Audit

Map the current setup, find the gaps and decide what is worth building next.

Includes: data source map, basic audience structure check, measurement gaps and recommended next step.
02

Event Impact & Audience Insights

Understand what each event contributes beyond ticket sales: new audience, returning audience, reactivation, community growth and future demand.

Includes: event-level audience views, first-time vs returning logic, segment analysis and practical insight notes for programming, marketing or partnerships.
03

Audience Journeys & Automation

Build smarter journeys before, during and after events — so people discover more relevant programming, come back more often and help grow the audience over time.

Includes: welcome flows, first-time attendee journeys, event recommendations, waitlist or pre-sale flows, reactivation and simple automation documentation.

Useful for

Theatres, venues, festivals, creative spaces, cultural hubs, radios, podcasts, media communities and hybrid venues.

Theatres Venues Festivals Creative spaces Cultural hubs Radios & podcasts Media communities Hybrid venues

Built around the tools cultural organizations already use.

Arts ticketing systems, CRMs, newsletters, forms, spreadsheets and automation tools.

Arts ticketing & culture CRM

Ticketmatic Stager Spektrix Tessitura Ticketsolve Tixly PatronBase

CRM, email & marketing

HubSpot Zoho Mailchimp Brevo ActiveCampaign

Automation

Make Zapier

Not claiming deep implementation expertise in every tool listed here. These are common systems I expect to encounter around audience, ticketing, CRM and automation work.

I’m César Silva Gonçalves, a CRM and automation specialist based in Amsterdam. My work sits between systems, data and cultural audiences.

I’ve always been close to music, theatre and cultural spaces, so this project is not just a niche. It is a way to bring my systems background into a world that gives me energy and curiosity.

I help cultural organizations make better use of the audience data they already collect — without making the work feel cold, generic or overly corporate.

Making Art Thrive

Making art thrive means building relationships beyond the ticket.

Culture does not live only inside the event. It lives in the return, the follow-up, the community and the systems that help people find their way back. Making culture thrive after the ticket.

Contact

Want to see what your audience data can actually tell you?

Send a note about your organization, the tools you use today, and what you are trying to understand or improve.

Email César
Talk to César